Things are not going well for X.com, formerly Twitter. During an interview, its CEO revealed the number of daily active users on the platform. Problem is, this figure was much higher before Elon Musk acquired it…
Elon Musk has never hidden it. The company’s financial situation at the time of its takeover was deplorable, and the repeated departure of major advertisers only made the situation worse. Last week, Linda Yaccarino, at the head of the company since June, promised profitability by early 2024. If this is indeed a first for X.com, the other information she has revealed seem much less encouraging.
Daily active users down
At the Code 2023 technology conference hosted by Vox Media, Linda Yaccarino reported that the company currently has 225 million daily active users. Just before the takeover by Elon Musk, Twitter recorded 254.5 million, a drop of 11.6% in one year.
Shortly after the interview, the platform wanted to publish new figures. It set its number of daily active users at 245 million, which still represents a significant loss of users since the acquisition, with a reduction of 3.7%.
The manager nevertheless wanted to clarify that X.com had a record number of 550 million monthly active users. In July, Elon Musk assured that this figure stood at 541 million.
Linda Yaccarino still wants to be optimistic
Throughout the interview, Linda Yaccarino repeatedly attempted to shift the conversation from this type of data to focus on X.com’s vision for the future. As a reminder, Elon Musk aims to make it a super application offering many services, like WeChat in China.
Upset over her professional relationship with the billionaire, the CEO was optimistic for the future by announcing profitability for last year. According to her, 90 of the 100 biggest brands that left the platform have now returned.
The drop in the number of daily active users, a statistic favored by the former management during its quarterly reports to reassure investors, still leaves a (big) shadow on the picture.
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- Remuneration for accounts generating enough engagement
- “Super application” ambition
- Many features
X, formerly known as Twitter, is a social media platform that has undergone a major transformation. It is now designed to be a “super app”, offering a range of services well beyond simple messaging.
X, formerly known as Twitter, is a social media platform that has undergone a major transformation. It is now designed to be a “super app”, offering a range of services well beyond simple messaging.
Source : Mashable
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