Representatives of the Xbox brand are speaking this Thursday evening to discuss its future. Shutdown of consoles? Assumed transition to multiplatform publisher status? The strategy will normally be clarified.
“ We listen and we hear you. We have a business meeting scheduled for next week, where we will share more details about our vision for the future of Xbox “, said Phil Spencer in a tweet published on February 5, 2024. The time has now come for Microsoft to silence the many rumors about the Xbox brand that have emerged in recent weeks. The conference will be broadcast this Thursday, February 15.
How to follow the Xbox conference focused on the future of the brand?
Microsoft has opted for a podcast format bringing together the leaders of the Xbox brand. Phil Spencer, boss of Microsoft Gaming, Sarah Bond, president of Xbox, and Matt Booty, head of studios, will be present to speak for around forty minutes.
- When ? From 9 p.m. (Paris time), Thursday February 15, 2024;
- Or ? On YouTube, or podcast platforms.
- What ? The Xbox Business Update which will discuss the future of the Xbox brand.
What will become of the Xbox brand?
The Xbox brand seems to be at a crossroads and, in recent weeks, there have been many rumors of several possible strategies for Microsoft. There is no need to worry about the multinational withdrawing from the market. It has just completed the largest transaction in history (the acquisition of Activision Blizzard). The Xbox brand is therefore not going to die.
But Xbox could become a fully-fledged multiplatform publisher, feeding everyone (including PlayStation consoles). Which would mean: the end of exclusives (or part of them). Titles like Hi-Fi Rush, Sea of Thieves, Starfield or Indiana Jones and the Ancient Circle are candidates to take the plunge.
The main idea, for Microsoft, would be to make all screens a means of accessing the Xbox ecosystem – according to indiscretions signed Inverse. At the same time, we would continue to see real Xbox consoles hitting the shelves, as is the case today. We recall that leaks from official documents showed an Xbox Series X with a cylindrical design.
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