In its future programs, Netflix will integrate more and more electric cars, mainly General Motors (GM) models that we do not know or know little about in Europe. For what ?
Netflix and General Motors (GM) signed an agreement on February 2, 2023 to integrate electric cars from the American group into the productions of the streaming service. Electric cars are increasingly present in the various films and series that can be watched on the various streaming sites and television channels.
Agreements between car brands and the film industry have grown significantly in recent years. We thus find more and more cars or even futuristic concepts within productions, with scenes that indirectly promote these vehicles and their brand. With this agreement, Netflix undertakes to give a more prominent place to electric cars in its productions.
More Chevrolet Bolt, Cadillac Lyriq or Hummer EV on Netflix
That Netflix is signing deals with an automaker isn’t surprising. The fact that General Motors (GM) is behind the deal to promote electric cars is a bit more surprising, especially from our European perspective.
GM ceased its activities in Europe, the brand is mainly concentrated on the American and Chinese markets. Therefore, GM cars that will appear in upcoming Netflix shows, love is blind, Queer-Eye And Unstablefor example, are models that we hardly know of in Europe.
The GM electric range set to appear on Netflix screens will consist of the following vehicles:
This agreement will be launched with an advertising campaign broadcast during the grand final of the Superbowl, on February 12, during the most watched sporting event on television in the USA.
Netflix can help “build a culture around the electric car”
For Deborah Wahl, Marketing Director of GM, broadcasters like Netflix have an important role to play in the adoption of the electric car: Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and big screen, to build a culture around the electric car, through stories that integrate the experiences of driving and owning an EV. »
Through this partnership, Netflix is committed to educating content creators so that they integrate the electric car into their scenarios. Netflix is going to help filmmakers be able to “ better understand how electric cars can complement and enhance their stories “. It is also one of Netflix’s areas of development to become a player aware of sustainable development issues throughout its production process, with fewer internal combustion cars and more electric cars on screen.
Netflix productions confirmed to Reuters that other electric vehicles, made by other automakers, will also be on screen. Fans of Tesla and other brands should also find their favorite cars in future Netflix programs.
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