YouTube’s new CEO, Neal Mohan, who recently took over from Susan Wojcicki, has written his first open letter regarding YouTube. And this letter is full of surprises.
The letter reveals several upcoming projects for the Google-owned video streaming service. But more important is the implementation of generative AI technology on the platform.
The popularity of ChatGPT since its launch has indeed prompted other platforms – such as Google Search, Bing, Snapcha and Skype – to start strategizing to emulate its success. So it’s no surprise that YouTube wants to join the movement.
Helping creators develop their storytelling and increase production value
When Ms Wojcicki retired in February 2023, she hinted that YouTube had AI projects in the works. “With everything we do in Shorts, streaming and subscriptions, and with the promise of AI, YouTube’s most exciting opportunities are ahead, and Neal is the right person to lead us,” Wojcicki wrote in a note announcing his departure.
Neal Mohan’s first letter confirms this. He gave specific examples of how AI will be implemented on YouTube. For example, users (Editor’s note. creators who use YouTube to post videos) will be able to “virtually swap outfits” and “create a fantastic movie set using the generative capabilities of AI”.
The main goal of adopting AI on the platform is therefore to help creators develop their storytelling and increase production value, according to Mohan, although he only shared a vague timeline. .
Put in place the necessary protections and safeguards to ensure a positive experience
The CEO also said the company is taking its time to put in place the necessary protections and safeguards to ensure a positive experience. These kinds of precautions are especially needed after seeing other platforms tackle AI, like Google and Bing, and make mistakes when launching.
Other changes announced include easier use of comments by creators, more language for captions, the addition of YouTube TV, and the addition of protections for YouTube.
Source: “ZDNet.com”