YouTube has been taking ad blocking systems more seriously on its platform in recent months. The firm is experimenting with a new method to block users’ access to the service.
Always increase the profitability of the platform. YouTube has been working for many years now on its business model to maximize its profits and absorb the colossal costs of free online video storage.
For the past few months, Google has wanted to tackle the very popular ad blockers to access videos from the service without having to wait. In May, Google conducted a first experiment to completely prevent access to the service by explaining that ad blockers were not allowed.
A second experiment is now underway, and gives a little more latitude for the user.
It will cut
We learn through android Police, WinFuture and Reddit_n_Me that YouTube has launched a new phase of testing.
The screenshot shared online is pretty self-explanatory. Now, Google no longer wants to block access to the service upfront, but lets the ad blocker user see three videos before taking action. Remember that this is still an experiment at this stage, we do not know if Google will apply this strategy on a larger scale.
Google offers to “allow ads on the platform”, which should logically lead to a setting to disable the ad blocker. Alternatively, Google reminds you that subscribing to YouTube Premium allows you to do without advertisements.
This is quite an important topic for user experience on YouTube. In May, the service announced that there would henceforth be mandatory 30-second commercials on televisions.
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