The streaming giant is far from having given up its fight against ad blockers. This is what those who watched YouTube through a third-party application were recently able to realize.
Over the years and its ever-increasing popularity, YouTube has continued to add advertisements, which allow both the monetization of the creator’s content and significant revenue streams for the Google subsidiary. And when a large audience started using ad blockers, YouTube reacted, recently making them more and more difficult to use (the video was not visible when the blocker was detected). A counter-attack which continues to unfold and which today affects third-party applications.
Third-party apps are no longer the panacea for YouTube
Those who did not want to be annoyed by advertisements on YouTube despite the platform’s new anti-blocker policy could until very recently watch videos through third-party applications. A sleight of hand that will no longer work from now on, as many users have noticed.
“ The following content is not available on the app », This is the kind of message that is now displayed on these apps. And for good reason, YouTube has updated its policy to integrate these applications into its overall policy against blockers.
YouTube widens the battlefield
This is what the language used today to communicate about the platform’s policy says. “ We only allow third-party applications to use our API if they comply with the terms of use of our API services » is thus indicated, before announcing that “ appropriate actions [seront prises] to protect our platform, our creators and our audience. »
YouTube justifies its harshness with always the same reason: the remuneration of its creators. The company therefore does not authorize “ third-party apps to disable ads, as this prevents the creator from being rewarded for the audience. » It also indicates, once again, that those wishing not to have to be bothered by advertisements can subscribe to its YouTube Premium service.
Source : The Verge
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