Systematic announcements for its subscription through untimely advertising breaks, the message is clear: YouTube would really like you to subscribe to its Premium offer. All means are good to encourage you to do so, even if it means frankly spoiling the experience.
Google has come up with a new technique that it hopes will put permanently end the use of ad blockers on YouTube. On Reddit, several Internet users have complained about a new measure which aims to force Internet users who use the service for free to take out a YouTube Premium subscription.
To read – YouTube: Google is forcing you to activate the history of watched videos
The company is said to be testing a poster campaign which, while extolling the merits of the Premium offer, makes the viewing experience always a little more irritating for those who do not wish to “checkout”. It doesn’t matter if YouTube’s prices have just increased: the leaders want to convince users to subscribe to their paid offer, and all means are good to achieve this.
YouTube inserts multi-second ads that are impossible to avoid
The company is currently testing a graduated response campaign against adblocker users, these extensions for Chrome or Firefox that block ads always more numerous in the free version. According to one of the Internet users who saw these warnings, YouTube will hit in three phases. If you’re still using an ad blocker on YouTube without a premium subscription, here’s the messages that will be displayed before a total shutdown service:
- “Hey, please don’t use adblocker”, with a button to close the message that only appears after 30 to 60 seconds
- “Hey, stop [d’utiliser un bloqueur] in the next three videos »
- “Ad blockers violate YouTube’s Terms of Service”, this message appears on a black screen, YouTube bans your ad blocker, video cannot play
Will this coercive policy have the desired effect? It is impossible to make a prediction on this point, as the hunt for ad blockers, software whose use is recommended by the FBI, is an eternal game of cat and mouse between Google and the developers.