For the very first time, online clothing site PrettyLittleThing has chosen a veiled model to embody its collections. A great initiative that was hailed on social networks!
by Helena Ergisi
This year, clothing brand PrettyLittleThing is committing to more diversity on its online site. For the very first time, it is a model wearing the hijab that we saw on the e-shop! And it is Billy Marsal who was chosen to embody the new collections of the British brand. Originally from London, the young woman shared the good news on her social networks and the reactions of Internet users were not long in coming. "Dooooooonc … it's me. The first woman wearing the hijab on PLT !!!", she declared on her Twitter account. A message accompanied by several screenshots of the site where she appears. The tweet in question has today been shared more than 52,000 times and liked by more than 440,000 subscribers.
A brand that tries to represent all women
Since its inception, the PrettyLittleThing brand has tried to represent all women as best they can. Several ranges have also been designed to meet the needs of customers and adapt to all body types:
- Line PLT Plus for curvy women. This is a plus size collection designed to show off the shapes, and available from size 46 to 52.
- Line PLT Shape designed to enhance all curves, with tailor-made clothing sizes from 36 to 48.
- Line PLT Small for women who measure less than 1m62. This is a range specially dedicated to small sizes.
- Line PLT Tall specially designed for women over 1m75 who are looking to highlight their slender figure.