‘Influencer marketing’ can be especially lucrative for influencers, even small ones, as the platform reveals Kolsquare.
A few weeks ago, we were already talking about the subject of influencer marketing, with spending that will increase considerably again on the side of brands in 2023. The influencer marketing platform Kolsquare has just unveiled the figures of what campaigns can bring to the content creators who benefit from them. And without great surprise, the amounts are increasingly important, even maddening.
Instagram, a platform widely used by brands
On Instagram, the preferred social platform for advertisers with a very good engagement rate (5.7%), a single paid post can cost brands between 0 and several hundred thousand euros. Everything is obviously relative, since the weight of the suitcase changes according to the number of subscribers. But we realize that it is not necessarily necessary to count millions or even hundreds of thousands of followers to amass a nice jackpot.
A paid Instagram post thus brings in between 0 and 165 euros for a nano-influencer (between 0 and 10,000 subscribers). This amount can go up to 300 euros for a Reel, and 400 euros for a live. Micro-influencers (between 10,000 and 100,000 followers) can receive between 155 and 1,900 euros for a post, and up to 2,500 euros for a live or a Reel.
The greater the number of subscribers, the more the amounts reach thousands and even tens of thousands of euros, for a single post. Influencers who have more than 3 million subscribers on Instagram earn at least 25,000 euros per post. And we can reach, in more exceptional cases, several hundreds of thousands of euros, as we said.
Influencer marketing has no real limit(s)
All of the major social networks can generate tens of thousands of dollars in revenue for a single post. Twitter, Facebook, Snapchat, TikTok, Twitch and of course YouTube are no exception to the rule.
On YouTube, even if the number of views matters, a nano-influencer can earn up to 2,500 euros per sponsored video. A micro-influencer can consider an envelope of between 2,500 and 10,000 euros. The amounts then soar for the most followed creators. Google’s video platform is one of the most profitable for influencers, and sponsored content is very expensive there.
There really is no limit to influencer marketing today. The phenomenon is an integral part of the marketing and communication strategy of brands. One could almost consider these amounts to be reasonable.
To broadcast an advertising spot on a Saturday evening on television, in prime time on TF1 on a program (for example the star Academy) which attracts commercial targets more than others, an advertiser can pay up to 70,000 or even 80,000 euros for a 30-second advertising spot. A very stealthy time, for an addition that thickens quickly when we multiply the advertising screens purchased from the broadcaster.
Sponsoring a post, a live or a video then published by an influencer can have even more impact for the brand. The post doesn’t disappear after 30 seconds, and it’s sure to directly reach prospects who have embraced the persona used to promote the product or service. For influencers, many have now realized the power they wield over their followers. They then play against advertisers, to encourage them to increase their remuneration. A real saving.
Sources: Moderator Blog, Kolsquare
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