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Brands are subject to the conflicting demands of consumers, employees and local governments, which push them to take a stand.
© JOSH EDELSON / AFP
From our correspondent in the United States, Claire Meynial
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Por many companies operating in the United States, the abortion controversy that has just been revived by the Supreme Court is a headache. The Court’s plan, which has just been revealed by a Politico leak, aimed at removing the constitutional right guaranteed since a 1973 case law known as “Roe versus Wade”, places companies in a dilemma. Should we take sides or not? The time seems over when they were content to generate profit. Today, the pressure is enormous for them to position themselves on social issues.
The pressure comes first from consumers, who can cast opprobrium on a brand. This is what happened in 2021, when activists protested against the ambiguity of companies like Coca-Cola, Delta Airlines or Home Depot vis-à-vis…
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