(AOF) – Adthink, soon NFTY at the end of the next General Assembly to be held on January 11, announced Friday its intention to set up with Alpha Blue Ocean, a redeemable bond loan for a maximum amount of 3 million euros over 3 years, available in increments of 750,000 euros.
This new innovative financing solution would be carried out on the basis of the 3rd resolution of the Extraordinary General Assembly called to meet on January 11.
For each tranche, Adthink would issue OCAA (Bonds Convertible into Depreciable Shares not bearing interest) which would be subscribed at 95% of their nominal value.
The issue price of the new shares resulting from the conversion of the OCAA would be equal to the lowest average price weighted by the volumes of the Adthink share on Euronext Growth Paris during the fifteen trading sessions preceding their issue ( no discount).
For each tranche, the Investor would limit the total nominal value of the OCAA converted monthly to 100,000 euros, and would limit himself daily to selling the new shares thus issued within the limit of 20% of the volumes traded.
In the context of the current market parameters, in particular those of the Adthink share and the specific innovative conditions of the OCAA, in particular those listed above, the execution of the envisaged transaction should not have a negative impact on the company’s stock market price.
“This innovative financing solution will meet the specific needs of Adthink by aligning the interests of each party with those of existing shareholders. The net proceeds from the issue will be allocated to the general needs of the group, to the working capital required to accelerate our performance advertising activities as well as the technical and commercial development of our new NFT marketing services ”, declared Jonathan Métillon, the CEO of Adthink.
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Very slight upturn in the French advertising market
After a very bad year 2020 due to the pandemic, the global advertising market is expected to break all its records this year. The French market should also benefit from this improvement. Amazon, which benefits from the very strong popularity of its market place, increasingly attracts advertisers and gradually consolidates its positions. According to the Unified Advertising Market Barometer (BUMP), in the first quarter of 2021, the total net advertising revenue of the French market amounted to 3.02 billion euros, a drop of 8.1% compared to the same period of 2019. However, this corresponds to a slight increase (+ 0.9%) over one year, driven by the continued development of digital technology. Over the period, it represented 1.5 billion euros, up 5.1% compared to the first quarter of 2019 and 9% compared to that of 2020. On the other hand, the segment of the five historical media (press, radio, television, cinema, outdoor advertising), fell 6% over one year. Outdoor advertising and cinema were once again particularly in difficulty. Television enjoyed a very slight increase (+ 0.9% over one year), to 747 million euros, while the press fell 3.9% over one year.