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The Basel cantonal police let their figurehead Tosca Stucki play a prominent part in the new image film of the private radio station “Basilisk”. This without the approval of the responsible government councilor. In retrospect, it was a mistake, the police say.
She climbs into the police Tesla, laughs happily and tunes in to the radio station “Basilisk”, drives off elated and curves through the streets of Basel: the police officer Tosca Stucki in the latest image film for the private radio station “Basilisk”. As a matter of course, the cantonal employee ranks alongside the employees of private construction companies or restaurants. The message of the advertising: “The whole of Basel listens to Radio Basilisk, even the police.”
For Tosca Stucki’s participation in the advertising video, the responsible Basel government councilor Stephanie Eymann should have given the green light. Because employees of the Basel Department of Justice and Security may only appear in commercials or similar with the consent of the department head. In the case of Tosca Stucki, however, this did not happen.
We wouldn’t do that again.
Adrian Plachesi is Head of Communications at the Basel police and says: “We wouldn’t do it that way anymore. It must not give the impression that the Basel police are promoting the radio station.”
He was also aware that they should have asked the responsible government councilor for approval. Failure to do so was a mistake. “We’ll definitely have to take a closer look at the next request.” The Basel cantonal police are aware that it cannot be in the public interest for an administration to advertise private companies.
Social media: Tosca Stucki represents the police online
The Basel cantonal police could have been blinded by the notoriety of police officer Stucki. The 40-year-old has been representing the work of the Basel canton police on various social networks for several years.
More than 17,000 users follow their everyday work on TikTok alone. Stucki attracted national attention in the summer of 2021 when she performed a TikTok dance in a service uniform to the music hit “Friday”. The video went viral at the time.