Audible has begun testing the integration of advertisements into its audiobooks. For now, however, the platform speaks of ” limited testing “, intended moreover only for people using free of charge the audio streaming service.
In the immediate future, this novelty should therefore not concern paying users of Audible, specifies Engadget. The Amazon subsidiary prefers to restrict the presence of advertisements to free users, in particular to offer them ” access to a limited set of ad-supported services “, we read.
The ad is coming to Audible
In detail, we learn that these advertisements appear when listening to traditional audio books, podcasts or original Audible content. The firm explains that it warned the publishers and creators of this content that advertisements would be broadcast there, giving them the possibility of refusing them.
Audible should also be content with a reasonable portion of ads: only 8 per 24 hours, regardless of the content listened to, we are promised. Nothing too intrusive at first glance, but as pointed out Engadgetthis novelty is creating a precedent that many users would probably have done without.
Towards a free, ad-supported subscription?
Audible seems, however, to have a little trouble figuring out how to justify this addition of ads. ” Audible strives to continually optimize the way we deliver audio programs to listeners around the world. “Explains the platform awkwardly.
” From time to time, Audible tests new products and services to gain insight into the changing needs of its customers and partners. “, she continues in a relatively abstruse press release.
Should this be seen as a first step before creating a free Audible subscription financed by advertising? It is possible, especially since the thing is rather fashionable if we refer to the similar formulas offered by several SVoD services in recent months.
Source : Engadget
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