The online streaming service Prime Video will change in the coming months. You will indeed be able to discover advertisements there, just like on TV!
The idea of integrating advertising into online streaming services has now gained ground. Initiated by the world leader in the sector Netflix, in order to be able to offer cheaper offers to its customers, it is now replicated by numerous competitors. Including, from this week, the giant founded by Jeff Bezos, namely Amazon!
The United States first, France then
Since the beginning of the week, American Prime Video customers have been able to see advertisements scrolling across their screens. Amazon, which already imposed advertising spots on some of its platforms such as Twitch or Freevee (unavailable in France), is in fact generalizing the model with its arrival on Prime.
And if you don’t see ads at home yet, that’s normal, as the change is expected to be rolled out in our country next spring. Amazon is already presenting the opportunities created by this decision to French agencies and advertisers.
You will have to pay to no longer see the advertisements
And if you are allergic to advertising communications, there will always be the possibility of extending the money. But unlike Netflix, which had created a subscription cheaper than the historical basic offer, with Amazon, you will have to pay extra to avoid the pitfall of ads. In the United States, this surcharge will be $2.99. We do not know how much it will be in France.
Furthermore, while advertising revenue should generally increase the profits of streaming giants, it should be noted that Amazon is in an exceptional position. Thanks to the data obtained on the various transactions carried out by an account on its online sales platform, the firm is able to collect extremely targeted information on the potential purchasing desires of people viewing their series. Data that the American giant will be able to monetize at a high price!
Source : The echoes
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