The iPad is undoubtedly one of Apple’s success stories. It appears as Pro, Air, mini and in the standard version, but for Apple expert Mark Gurman that is not enough. A new version could fill a loophole that Apple has so far neglected.
In the tablet market, the competition does not fool Apple so quickly. The iPad has been in a league of its own for years. But Apple expert Mark Gurman from Bloomberg says: Apple has left a gap in his iPads. If you fill that up, Apple could offer customers a whole new experience.
Apple experts see room for the giant iPad
We are talking about a control center for Apple applications at home. Of a oversized iPad, which is to become the first point of contact for digital services. What Gurman has in mind is Apple’s own version of Amazon’s Echo Show 15 – just a little better as Apple sees itself.
At 12.9 inches on the iPad Pro, it’s currently over. According to Gurman, who was able to test the Echo Show, The economies of scale promise versatility. Checking memories, checking recordings from security cameras, controlling the smart home, streaming videos, tracking the weather – nothing new, but the size of the display makes it more convenient.
With a large iPad, Apple could continue to develop the digital home that has been neglected up to now (source: Bloomberg). Gurman expects that a lot would be done better in this case: a better display and camera, a slimmer design than Amazon and access to the App Store could give Apple decisive advantages. With the Integration of your devices into your own ecosystem you know your way around at Apple anyway.
Out of competition: Amazon and Apple would not cross each other
But Apple would be faced with two hurdles: The former primarily affects customers, because if Apple doesn’t cut corners on quality, a 15-inch iPad is likely to cost a lot of money. Amazon’s Echo Show will soon be available for just 249.99 euros (watch it on Amazon). Since the top-of-the-range iPad Pro already costs over 2,500 euros, a multiple of this would have to be expected from Apple.
What Amazon Echo Show 15 can do, Apple should also take as a model:
Second would have to be Apple add a lot to Siri. When it comes to home assistants, Alexa (Amazon) and the Google Assistant are currently clearly ahead, while Apple’s counterpart cannot keep up technically. We would also be happy about an XL iPad – even if we prefer one that can convince in terms of price.