Like its competitors, Apple is also preparing to lay off a portion of its workforce. This wave of layoffs would concern the sales division of the group (in the broad sense), but would on the other hand be much smaller than those announced at Amazon or Meta.
The exception will not have lasted in the end. Like the other GAMAMs, Apple is also about to make layoffs. We learn this week Bloombergvia The Vergethat the firm is preparing to lay off a small number of employees attached to its sales team.
We do not know at this stage the number of positions affected by this wave of layoffs, but Bloomberg speak ” probably a very small number» of impacted employees. This measure would also mainly aim to optimize the group’s operations rather than to make savings strictly speaking… even if Apple remains in a global logic of reducing its costs.
As a reminder, the last few months have been marked by drastic measures by Apple’s competitors. Google has thus carried out 12,000 layoffs, against 27,000 at Amazon, 21,000 at Meta and 10,000 at Microsoft. Job cuts observed in most tech companies, large or small, since last fall.
Apple is no longer an exception
In this context, and as pointed out The Verge, Apple was an exception. So far, the group has not announced any layoffs. If it’s not official yet, it looks like it will be very soon… at least on a small scale.
In detail, the job cuts expected at Apple should mainly concern the division responsible for the construction and maintenance of its Apple Store stores. We also learn that the employees concerned have been informed that they have until the end of the week to apply for other positions within the company. And for those who won’t find the right fit, or who won’t be selected, Apple is offering up to four months of severance pay, explainsBloomberg.
Note that these dismissals act as a last resort for Apple, which has so far applied to reduce its costs other than by parting with full-time employees. In recent months, the firm had, for example, stopped calling on certain players outside the company. She had also reduced the wing on the hiring side, reduced her travel budgets, delayed certain projects or even postponed the payment of bonuses.
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