Apple stops production of the iPod touch and ends its line of music players

This judgment sounds like the end of an era, as the iPod will have marked Apple’s return to the big leagues.

It is through a press release that the Cupertino company announces the cessation of production of the iPod touch, the last player to have survived within the manufacturer’s product family.

Apple turns the page on the iPod after more than 20 years of existence

If the brand ceases the manufacture of new copies, it indicates at the same time that the iPod touch will remain on sale on its website as well as in its stores and at third-party resellers while supplies last.

Like the HomePod connected speaker before it, discontinued in 2021, we can already say without too much error that many fans of the brand will not hesitate in the coming days to place an order and pick up a copy of this product that has left its mark. Apple’s history.

Indeed, the walkman simply accompanied the return to grace of the brand in the early 2000s, but also profoundly transformed the music industry until it was supplanted by the iPhone a few years later.

The music player that put Apple back on the stage

In 2001, when Steve Jobs introduced the first iPod of the name, the press and fans of the brand remained skeptical about this walkman accompanied by a wheel and a hard drive that could hold 1,000 songs. While initial sales were sluggish, subsequent models and variants such as the iPod nano, iPod shuffle and iPod touch, as well as the emergence of online music, eventually propelled the iPod to peak in sales and ensure the turnover of the brand for a decade.

Along with its family of products, Apple also offered a music purchasing platform, the iTunes Music Store. The latter offered record companies a legal and easy-to-use response to the piracy that was becoming more and more widespread as the Internet entered homes. The brand later offered music videos, episodes of TV series and even games, until the appearance of the iPhone and iPod touch, and with them, the App Store.

The iPod touch, clearly obsolete today, was until now the last representative of the iPod line, and above all, the only one to be able to access Apple Music, while music streaming is today the preferred mode of consumption. users, especially on smartphones. Stopping the iPod touch is therefore logical, but Apple is still turning an important page in its history.

Source : Apple