Apple TV+: growing popularity in 2023 despite the release of less original content

Apple TV+ seems to be attracting more and more Internet users. A paper published this Thursday, December 21 by the media Deadline shows in fact that Apple’s video streaming service, composed solely of original content, has experienced particularly interesting developments in 2023.

Despite the broadcast of fewer new films and series during the period, the Cupertino platform benefited from more spectators and hours viewed.

Strong content to attract Internet users, a winning strategy for Apple TV+

Throughout the year, Apple TV+ offers new films and series. In 2023, there were 50 original contents added to the catalog, a significant drop of 10% compared to 2022.

As Benjamin Mayo points out 9to5Macthis situation is mainly the consequence of the strike in Hollywood, bringing together screenwriters and actors and which lasted almost a semester.

This reduction in new content, however, has not impacted the attractiveness of Apple TV+. Deadline declares that the platform’s audience is increasing by “42% over one year in 2023, in more than 100 countries”. The number of hours viewed has also increased, even doubling from one year to the next.

Deadline also discusses several successes of Apple’s SVoD platform in 2023, including:

• The Family Planreleased on December 15 and became “the most watched film at its start” of the history of Apple TV+
• The Morning Showwith Jennifer Aniston and Reese Witherspoon, is the most viewed series with audiences up 20% for season 3
• Lessons in Chemistry earns status as the best limited series on Apple TV+ yet, following its October 13 debut
• Messi in America becomes service’s biggest unscripted sports series after premiering October 11
• Season 4 of For All Mankind beats the audiences of the previous one
• The very good reception of the series Monach: Legacy of Monsters

With the promising series Criminal Records (January 10), Masters of the Air (January 26) and The New Look (February 14) to start the year, Apple TV+ intends to establish itself as a platform to reckon with in 2024.

Finally, remember that since April 20, programs from the Apple TV+ streaming platform have been offered at no additional cost to all Canal+ subscribers, from the first subscription level.