At the beginning of February 2024, Apple launched a brand new product, the Vision Pro. Presented as a “spatial computer”, the mixed reality headset was a dream for technophiles thanks to much freer functionalities than a headset VR and cutting-edge technology. On paper, it’s all well and good, but in practice, it already smells like failure.
According to the analyst Ming-Chi Kuo, Apple would have revised its sales ambitions downward, now hoping to sell 400 to 450,000 Vision Pro, compared to 700 to 800,000 according to market forecasts. A decision taken while the headset is only available in North America, sales have therefore undoubtedly already fallen across the Atlantic, just two months after the launch. It remains to be seen whether the manufacturer plans to release an improved model in the future.
According to Ming-Chi Kuo, the weak points of the Vision Pro would be a lack of flagship applications, price and comfortwithout forgetting that the VR is already a niche market. Apple has, however, never talked about virtual reality, or even mixed or augmented reality, presenting its product as a “spatial computer”. The analyst underlines that these downwardly revised forecasts could have an impact on the production of Micro-OLED screens and lenses Pancake.
let’s remember that the Vision Pro is sold for $3,499, a price that is enough to put off even the most keen enthusiasts of high-tech, some early buyers even quickly returned their helmets for a refund. Among the competition, Mark Zuckerberg must currently be rubbing his hands, the boss of Meta had strongly criticized the Vision Pro ofApple after its launch. The creator of Facebook obviously praised the qualities and advantages of its Meta Quest 3, which you can find from €549.99 on Amazon, Cdiscount And Fnac.
| Clint008 Editor – Tester |
