Announced for a while now, and made official in summer 2023 with a trailer, Assassin’s Creed Jade could be pushed back to 2025. Developed by Tencent, part of the team has been refocused on Dream Star. The game, launched at the end of the year, is a real hit in China. The Chinese giant has therefore decided to capitalize on this success above all else. And this to establish itself on its territory, and prevent NetEase and miHoYo from being the market leaders.
Planned as an action-RPG set in China in the middle of the Qin dynasty, Assassin’s Creed Jade must come and flirt with the Chinese market. Unfortunately, Tencent, accustomed to porting Western games to this territory, knows that it is not always very profitable. Especially with the taxes applied by Google and Apple on their mobile stores. They therefore needed a sure value capable of generating money while attracting the population.
And with Dream Star, this is what seems to have happened. The game had an immediate success which would have pushed Tencent to focus its development teams on it. The result is a loss of a large part of the team in charge ofAssassin’s Creed Jadewhich could therefore be pushed back to 2025. If this turns out to be real, Ubisoft would be a little calmer about launching
Assassin’s Creed Red planned for 2024.
“We are focusing on fewer big budget games. Typically, we look to make the biggest bets on games that iterate on a blockbuster IP… or games that iterate around a proven gaming success in a niche and bring them to a more mainstream market . »
James Mitchell, Chief Strategy Officer at Tencent