Will Tedi and Kik have to dress warmer soon? A discounter giant has announced that it will open 50 more branches in Germany this year. We summarize the exact expansion plans for you here.
The Dutch non-food discounter Action is planning a major attack on the German market: As the Lebensmittel Zeitung reports, the retailer wants to open 50 new branches in Germany alone this year. As if that weren’t enough, Action plans to expand further across Europe. In Prague, for example, the group’s two thousandth branch was recently opened.
In addition to the expansion plans, the Dutch company revealed that a change in management has been forced in Germany. Hajir Hajji has been the new managing director of the discount giant since January 1st.
Discounter giant Action: Sustainability and digitization are also part of the plans
The topics of sustainability and digitization should also play an important part in Action’s future plans. By the end of 2024, all of the discounter’s stores are to be operated with 100 percent renewable energy. At the same time, the use of natural gas in the stores is to be phased out completely.
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