Barry Callebaut: strategic investment program


(CercleFinance.com) – Barry Callebaut announces BC Next Level, a strategic investment program aimed at ‘paving the way for the next decade of sustainable growth by bringing the group closer to markets and customers while promoting simplicity and digitization’ .

It will invest 500 million Swiss francs over the next two years in key customer areas and efficiency measures leading to annual cost reductions of 250 million francs to support margins and cash flow.

‘The central element of the program is a new operational model which increases the number of regions from three to five and establishes a supply chain and customer development organization’, specifies the Swiss chocolatier.

In addition, Barry Callebaut will reduce its executive committee from nine to six members. Peter Vanneste, former chief financial officer of Ontex, is appointed chief financial officer effective November 1, and Ben De Schryver becomes regional president for North America.

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