Pierrette Le Pen, Donald Trump… The charming magazine has already welcomed figures from the political world to its pages.
By Alice Pairo-Vasseur
© EMMANUEL DUNAND / AFP
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Marlène Schiappa on the cover of the magazine Playboy. The mystery of this publication will not be lifted until Saturday, April 8, but the choice is already causing a stir from behind the scenes of power. The coup de com version revue de charme is not, however, a first. Ambitions, revenge, political fights… Before the Secretary of State in charge of the Social and Solidarity Economy, the playmates magazine, founded by the sulphurous Hugh Hefner in 1953 in the United States, opened its pages to other characters from around the world. policy. Overview.
- Pierrette Le Pen, revenge on glossy paper
We are June 10, 1987. Lascivious, in a maid’s outfit with a protruding neckline, Pierrette Le Pen, ex-wife of Jean-Marie Le Pen poses for Playboy. In divorce proceedings, the couple engaged in a merciless media war, when the founder of the National Front, refusing him his alimony, suggested to him to “clean up”. Pierrette Le Pen takes him at his word. His right of reply is explosive. “She shows everything! “, titles the review of charm.
READ ALSOPlayboy gets dressedThe operation will leave a lasting mark on his family, in particular his daughter Marine, who will break ties for fifteen years. And will be experienced as a political affront for the person concerned, then a candidate for the presidential election. “When I saw that these photos were sold, giving a derisory and grotesque image of a Frenchwoman attached to a leading politician […] When I saw that these photos were sold in England, Australia, America; personally, I suffered for my country. Because I said to myself that, by wanting to reach Le Pen and his ideas, we reached our country and I think that’s how the French understood it. Pierrette Le Pen will pocket nearly 400,000 francs for this collaboration. The couple divorced soon after, in 1987.
- Donald Trump, a premonitory interview
Hands in his pockets, pouting, in a tuxedo outfit stripped of the jacket, the businessman, then 44 years old, made the cover of the magazine alongside playmate Brandi Brandt. We are in March 1990, the cover is wise for the customary magazine of lascivious nudes, but the interview, a river, has caused a lot of ink to flow in the United States. And validates a trait of humor long associated with the magazine: “I read it for the articles! “The one who is not yet president gives his vision of America and its allies: “We Americans are mocked around the world because we lose 150 billion dollars protecting rich allies for nothing at all . A statement that looks like a fixed idea.
READ ALSOStormy Daniels, the bomb that can implode Donald TrumpAsked what he would do if he were, one day, elected to lead the country, the billionaire will say, however, not to consider it. Subject: “I don’t want to be president. I’m 100% sure. I will only change my mind if I see my country continue to crumble. Twenty-seven years later, the son of the founder of Playboy, Cooper Hefner, will express, to HollywoodReporter, his regrets about this editorial choice. “We don’t respect it. Personally, I am very embarrassed by the fact that he made the front page of our magazine”, and to continue: “If the team of Playboy, in 1990, had known about Trump’s agenda, so the president would never have made the cover. »
The issue has not yet been released, but the operation is already making the government cringe. The cover – which the magazine leaked – thus presents the Secretary of State in charge of the Social and Solidarity Economy in a long white dress, when the interview – twelve pages embellished with four photos – would relate to feminism, the subjects of violence against women, the right to abortion, politics or even literature.
A mixture of style that Prime Minister Élisabeth Borne had little taste for, describing it as “not at all appropriate” a fortiori “in the period”, marked by a social crisis in which the executive remains entangled. Sign of the times?
READ ALSOMarlène Schiappa: “Madame Bovary, it’s my compass South”
“This blow is part of the long list of media transgressions by Marlène Schiappa, but also part of a basic trend which sees the exhibition of the body as a feminist argument”, comments to the Point the professor of political communication at Sciences Po, Philippe Moreau-Chevrolet. Marlène Schiappa is the ‘most’ female politicianPlayboy compatible’ defends Jean-Christophe Florentin, editor of the publication with AFP, because she is committed to women’s rights and understands that Playboy is no longer a publication for old machos”, he specifies, arguing that the title is no longer “a butt newspaper” but “an intellectual and trendy quarterly”.
Defending the right of women to dispose of their bodies is everywhere and all the time.
In France, women are free.
With all due respect to the backsliders and the hypocrites.#Playboy— ���� MarleneSchiappa (@MarleneSchiappa) April 1, 2023