“Buy your shares in progress” BlackRock’s new advertising for its spot Bitcoin ETF is clearly aimed at its current clients who are mainly investors who are not really sensitive to the sometimes a little rhetoric degen of the crypto community. To speak to these people, Larry Fink’s communicators chose sobriety accompanied by a clear message which emphasizes two points: Bitcoin represents a form of progress and thanks to their ETF, it is very easy to gain exposure to it. . Return to an advertising campaign aimed at boomers which firmly anchors Bitcoin in the normalcy of the global financial landscape, for better and for worse.
A new ad from Blackrock for its Bitcoin ETF…
A word first of all on the obviously carefully considered choice of the background color of this advertisement which uses the orange so dear to the Bitcoin community. But that will be all for the codes of the cryptosphere because BlackRock is not at all aimed at those who are richer on their MetaMask than in their bank account. No, Larry Fink’s teams rather target investors a good family’s father, those who usually buy company stocks or 5- or 10-year U.S. bonds. To them, they want to say that Bitcoin ETFs are financial products like any other! That these ETFs have finally landed in normality as we can read in the sentence “ Bitcoin ETFs have landed ».
Then, it is about getting across the idea that it is very simple to buy a few shares since you can do it at same place where we currently find other financial products. No need to go to exotic and risky platforms to expose yourself to Bitcoin, you can do it with us! Bitcoin therefore finally falls into line and becomes a completely ordinary investment, available from your favorite broker who will be happy to involve you in the next financial revolution for a few fees, obviously.
…directly aimed at boomers who would like to invest in crypto
Because we can also see that BlackRock makes a small allusion to progress by highlighting the sentence “Get your share of progress” which could translate into “Buy your shares (or your shares) in progress” or even in a more symbolic way “Take part in progress”. In all cases, the teams of the world leader in investment are using the language elements of the boss who has been doing so for several weeks promoting Bitcoin in the media. Reserve of value, competitor of gold in times of crisis, Larry Fink has become a media sales representative for the first cryptocurrency on the market and no longer holds back from saying all the good things he thinks about it.
Economic opportunism say some who remember to what extent this same leader denigrated BTC for years, but we must believe that only fools do not change their minds, as the popular adage says. However, BlackRock, whose Bitcoin ETF has amassed hundreds of millions of dollars over the past month, was clearly not mistaken in betting on this new asset and seems determined to become the queen of the ball by becoming theessential intermediary from anyone who would like to invest in the magic currency of the internet.
Is this good news for Bitcoin and the values defended by the original Cyberpunks? Is seeing BlackRock at the head of a large part of the satoshis in circulation the future we want for our children? Everyone can deplore this situation or rejoice about it for their portfolio, in any case BlackRock is here to stay andiShare Bitcoin Trust and its competitors find new customers every day.