Blizzard is running a unique and somewhat worrying campaign for its flagship game Diablo 4. To encourage blood donations, the company is going to give away a computer containing real human beings.
To encourage blood donations, the company is offering players various rewards on Diablo 4, including weapon cosmetics, a mount, and a chance to win a pretty special custom PC, since its liquid cooling system contains real human blood.
To participate in the campaign, people aged 18 or older in the United States can visit any blood donation center nationwide and donate blood. To be eligible for free in-game content, they must register their blood donation on the Blood Harvest website. Blizzard’s goal is to collect 666 liters of blood, or approximately 1,332 donations.
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Blizzard encourages blood donations since its Diablo 4 game
However, even if the campaign does not reach the goal of 666 quarters, rewards will be distributed at 33% and 66% of the goal, and the final reward will be unlocked if the goal is reached. The campaign runs until November 20 and participants will receive in-game items such as a dagger, axe, sword, etc. The full list of prizes for the different participation levels has been revealed.
At 33% of the total goal, all participants will receive weapon cosmetics, including Bloodpetal Anlace, Bloodpetal Sever, Bloodpetal Heart, Bloodpetal Blade, and Bloodpetal Bludgeon.
At 66%, in addition to Tier I rewards, players will receive the Loch Raeth Maor cosmetic barbarian armor. If the campaign reaches 100% participation, all players will receive Tier I and Tier II rewards, as well as the Vermilion Eye Piebald mount.
Furthermore, Participants will be invited to enter a competition to win a unique PC whose liquid cooling system is made of human blood. The exact source of the blood used in the PC is not disclosed, and the sight of a PC containing human blood could unsettle many. It remains to be seen whether this campaign’s unique approach will succeed in encouraging more people to donate blood.