Despite its transition to electrification, BMW has announced that it will not leave the lower price segments. The German manufacturer promises that entry-level models will arrive in the future.
During an interview in Berlin organized by supplier Robert Bosch, Oliver Zipse, CEO of BMW, said that the company will not abandon vehicles in the cheapest segments during and after the transition to electric cars. ” We do not leave the lower segment of the market “, did he declare. ” Even if you consider yourself a high-end manufacturer, it is wrong to leave the lower market segment, it will be the core of your business in the future “.
The German manufacturer is therefore going against the decision of its competitor Mercedes-Benz. In May, its rival revealed that it would abandon its entry-level models and focus future investments on high-end vehicles that generate bigger profits.
BMW won’t abandon its affordable vehicles by going electric
When talking about BMW and affordable vehicles, it should be remembered that these are not as accessible as some competing models can be. BMW, for example, recently launched the i4 eDrive35, a new version of its electric sedan designed to compete with the Tesla Model 3. The manufacturer announces that it has made many concessions, but the car is still displayed from 53,550 euros.
In all likelihood, the BMW Group is probably planning to expand its range of electric MINIs, especially since its Cooper SE has temporarily been the cheapest new electric vehicle. The BMW brand, on the other hand, has a lot of work to do before its electric offerings could be considered “affordable”.
The car manufacturer will have to do everything to lower its prices in a few years, whatever happensas it is recalled, European lawmakers have secured the agreement of the 27 EU member states on a plan that bans the sale of petrol-powered cars and vans by 2035. However, the end of polluting cars could finally be postponed, according to Thierry Breton, the European commissioner for the internal market, as well as Clément Beaune, the Minister of Transport.