If Boursorama exceeded 5 million customers this month, online banking wants more. If we are to believe its recent communication, the Société Générale subsidiary is eyeing in particular the 800,000 customers of Orange Bank promised Hello Bank. This time, Boursorama is playing the ropes of humor after having called on American stars Brad Pitt and Mike Tyson in the past.
The tone is playful but the message clear. Boursorama Banque, which announced on Tuesday that it had exceeded 5 million customers, is trying to entice the 800,000 holders of an Orange Bank account to join it because of the upcoming closure of the telephone operator’s banking service.
Online banking has indeed been offered in daily newspapers The world Or Le Figaro including ad pages with the following message: If you were at a bank specializing in telephones, join a bank specializing in banking.
A snub to try to dissuade Orange Bank customers from going to Hello bank!, the digital banking brand of BNP Paribas, in exclusive negotiations for the takeover of Orange Bank. Monday, Hello Bank! also retorted by taking up Boursorama’s message on LinkedIn and accompanying it with the message Gluttony is a bad fault.
For its part, Orange Bank remains silent. At the end of 2022, it had recorded more than one billion euros in losses (1.09 billion precisely) since its launch in 2016. The year 2022 was also the most expensive for its shareholder, with 200 million euros in losses.
Brad Pitt and Mike Tyson at Boursorama
Boursorama is used to trying communication stunts. In January 2021, the Société Générale subsidiary hired boxer and comedian Mike Tyson after displaying Brad Pitt’s famous face next to its logo.
With Brad Pitt, the objective was to position ourselves among the banks that count, thanks to a quality film and an iconic film. This objective has been achieved, beyond our expectations, explained Xavier Prin, the marketing director of the online bank, MoneyVox. (…) In a very dense competitive landscape, we have chosen to differentiate ourselves by the quality of our offers, by our prices, but also by our communication.
The amount of the American stars’ fee had not been disclosed.