STORY – The trolley has anchored itself in the collective imagination as a symbol of mass consumption, even of overconsumption. The company has struggled to adapt to changes in consumption and globalization.
The click of the token, the metallic crash and the jolt of the wheels in the parking lot. Pushing a shopping cart is a Saturday morning experience common to thousands of households, almost as old as supermarkets. But the company that produces these now famous trolleys now sees the shadow of decline falling upon it.
Les Ateliers reunited Caddy, the full surname of the company, have until the end of February to find a buyer. The State came to the bedside of the company by promising the company and its 140 employees a loan of 400,000 euros intended to cover the cost of wages during the observation period. Symbol of mass consumption, the French trolley is the first victim of its evolutions.
Read alsoSupermarket trolley manufacturer Caddy placed in receivership
“The workshops together» had specialized, since their creation by Marc Joseph in 1928, in objects made from wire. The humble material is available in baskets, bottle racks and rabbit cages up to a…
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