Cartier sues Tiffany in New York for unfair competition


According to the French jeweler, its competitor allegedly poached one of its employees by offering her a position for which she was not qualified, with the sole aim of extracting information from her.valuable and detailed confidential“.

On the Vand Avenue, the New York flagships of Cartier and Tiffany are only a few blocks away. This is where, for decades, the two jewelers have been competing to seduce jewelry lovers. From now on, they will also clash in the south of Manhattan, at the Supreme Court of New York. Cartier, the world leader, filed a complaint on Monday against its challenger and one of its ex-employees, who had joined Tiffany in early 2022.

According to the 34-page complaint written by Cartier’s lawyers, Tiffany executives poached “an underqualified employee” by Cartier, “knowing that she lacked experience and knowledge for a managerial position in high jewelry”. Their objective: to obtain “valuable and detailed confidential information that would promote unfair competition, while denigrating Cartier”.

The complaint details in detail the alleged exchanges between the assistant merchandising manager of Cartier, recruited merchandising manager by Tiffany on January 5, and executives of the American jeweler. She assures that she sent confidential documents from her workstation to her personal email address.

After Cartier’s initial reactions, Tiffany terminated her rookie’s contract on February 11 “for failing to disclose his misconduct” at his ex-employer. All without ceasing to use the information obtained, assures, to justify his complaint, Cartier, who obviously did not appreciate being poached by several executives. “Tiffany formally denies these baseless allegations and intends to vigorously defend itself”assures the American group, whose sales have increased sharply in 2021. To the point of creating a certain excitement at Cartier?



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