Launched in the 1980s, Nicolas’ competitor targets 200 franchisees within two years. By focusing on a younger and more international clientele.
On the edge of Guérande (Loire-Atlantique), the 4000 m² of its brand new warehouse is naturally ventilated “to avoid thermal shocks”. The more than 4 million bottles sold in the 155 French stores of Cavavin pass through here. That is, a maximum stock of 4000 cases of wine and spirits, which is filled and then emptied as the semi-trailers arrive.
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It was in 1985 that Michel Bourel launched Cavavin, with a first store opened in front of the central market of La Baule. Since then, a lot of ground has been covered. The objective of 200 brands must be reached in 2023. That is to say a growth of 10% per year, higher than the sector (+ 2%) for a company which should achieve 25 million euros of turnover in 2021. This success is linked to its positioning. Cavavin primarily targets women and young people. “The approach to wine must be educational and demystified. The world of wine is not that of his father or his grandfather. We are not here to …
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