Carpooling has paid a heavy price for the health crisis. Before the first confinement, Karos recorded a monthly increase of 15% in the number of his trips. On March 17, 2020, this specialist lost 90% of his activity. Since then, it has resumed, without having made up for the accumulated delay. “But we remain convinced that carpooling is a fundamental trend that will settle in the long term”, assures Olivier Binet, co-founder and president of the start-up.
Karos works with 150 clients, including around ten local authorities. Its platform supervises the journeys of 150,000 employees. When there is a problem with accessibility to their premises and when public transport is lacking, companies use carpooling to help their employees reach their workplace. This practice contributes to the constitution of the mobility plan and contributes to the social and environmental responsibility of companies. Some also use it to relieve congestion in saturated parking lots.
Enhanced attractiveness
Employees thus save on commuting: the monthly gain reaches 97 euros on average. Another advantage is that it reduces the average journey time by twenty-six minutes compared to using public transport. “Employees arrive at work more relaxed, argues Lucie Mandile, regional director for the South West at Karos. Their attendance time increases by sixteen minutes and they get more involved. “
With carpooling, employees save an average of 97 euros per month on commuting
To deploy carpooling to its employees, a company invests 5,000 to 70,000 euros. Installing a solution on four sites and for 20,000 employees does not involve the same efforts as for a single site of 500 people. According to David di Nardo, director of development at Klaxit, carpooling costs a few thousand euros for a site with 1,000 people. This envelope includes IT tools and support from Klaxit teams.
For the user, the bill amounts to 10 euro cents per kilometer, with a minimum of 2 euros. “This amount may be equivalent to the fuel costs incurred when using your own vehicle”, calculates Mr. Di Nardo. And when the company sets up a sustainable mobility package, the cost drops to 1 euro. Klaxit highlights the enhanced attractiveness of the company: “Carpooling should not be seen as an additional cost, it should first and foremost be seen as a lever to retain and recruit talent”, insists David di Nardo.
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