Cottagecore has made its way into the minds of vacationers. The trend gives the rural exodus a whole new meaning in times of Corona.
A cottage in Cornwall, a finca in Spain or a chalet in France – the majority of Germans are planning their next vacation in the midst of unspoiled nature. Especially in times of Corona, the big city often feels even narrower, more full. 63 percent of German families follow, according to the latest trend report from Property right now the trend "Cottage Core". You swap the bustle of the big city for a zest for the countryside, hectic for comfort and stress for a bit of lightheartedness.
The slightly different rural exodus: between preserving jars and pewter watering cans
If you search the hashtag Cottagecore on social media, pictures of playful vintage fashion and wildly romantic country houses appear, and every now and then the cover of a Jane Austin novel is included. The dropout lifestyle has now reached a wide variety of communities and is also on the advance in the travel industry. So the demand for cottages on is Property directly increased by a whopping 650 percent after the first lockdown. "Due to social distancing, families are looking for near-natural vacation spots where outdoor activities are possible and where they can enjoy their time together undisturbed," says Aye Helsig, Regional Director Central Europe at the platform.
Anyone who thinks of preserving jars and zinc watering cans in a small wooden hut is not entirely wrong and yet off the mark. Because the simplicity of (vacation) existence shouldn't be quite that rustic after all. The demand for larger objects increases, with 93 percent of German families in 2021 do not want more people in the holidays than last year. Who is surprised? After all, the current Lockdown Light offers little or no space at all. Between home office and home schooling you caught one himself again and again with a longing look out the window. A secluded cottage would come in handy. But where should it go?
Cottagecore: Germans are drawn to seclusion
After the only constant in the travel year 2020 was and is uncertainty, 74 percent of those surveyed plan their next vacation on their own. 79 percent have already nailed their heads and are busy making vacation plans. North Western Pomerania, North Friesland and Aurich are particularly popular as destinations within Germany. Helsig has another tip: "If you are willing to drive a few kilometers to the beach, you will also find inexpensive offers in the coastal federal states." For many, the real cottage core feeling only comes up in other countries. Be it in a rustic hut in the Tyrolean mountains or with the sound of the sea on Istria (Croatia) and the Balearic Islands (Spain).
According to FeWo-direkt, the province of Verona is also very popular. Located between Trentino, Lake Garda and the Lombardy provinces of Brescia and Mantua, it offers great opportunities to switch off and discover the concept of the "agriturismo" for yourself. This does not necessarily mean "holidays on the farm". Rather, the "Cottagecore all 'italiana" promises a vacation between olive groves and vineyards far from the hustle and bustle.
Wanderlust despite Corona: Postponing is not canceled
It is not for nothing that, according to evaluations by Eurostat, the statistical office of the European Union, Italy has been one of the front runners in terms of overnight stays by holidaymakers in recent years. The corona pandemic may have thrown italophiles through the vacation bill in 2020. But the arena of Verona built by the Romans or the summit of Monte Baldo have stood the test of time and are patiently waiting for the next friends of culture and nature. And they are already in the starting blocks: True to the motto "Postponed is not canceled", 58 percent of Germans want to make up for the vacation, which they had to cancel in 2020, in 2021.