Some products bring their own challenges with them. A special target group can be such a special feature. In this podcast episode, Dominique Winter talks to Daniela Mainzer and Daniel Haupt from Super RTL about the specifics of developing products for children. And if you’re thinking, “What’s special about that?”, children are not just children. From preschoolers to elementary school students alone, there are many different characteristics in terms of reading and media use. Today’s children also go through the same learning phases as children in the past. They are therefore not born as fully digital users. If teams develop products especially for this target group, they sometimes even have to assume that the children have not yet learned much about interaction.
In addition, parents are always involved in the development of children and must also be considered. Here Dominique Winter and the two guests talk about parents in the context of user research and as indirectly interacting with the product. However, one must not forget that all parents, including those in the same company, can have strong opinions and there is always a risk that their own child will be seen as the measure of all users.
At the end of the episode, Daniela Mainzer and Daniel Haupt give helpful tips for everyone who is interested in the development of products for children. But it’s also worth listening to beyond that.