A few weeks ago, Renault invited holders of a Captur E-Tech hybrid to be preferred… cycling or walking.
A rather surprising (and very successful) ad produced with Publicis Conseil.
When Renault invites its customers not to use their car
It has been a few years now since the French manufacturer Renault began its electric shift. The diamond brand thus offers many electrified models, with a hybrid and 100% electric range. However, recently the French group encourages owners of Renault vehicles to favor other modes of travel.
Indeed, in an advertisement produced with Natanel Ericsson and punctuated by a cover of the song You’re still the One by Shania Twain (by Okay Kaya), Renault invites owners of the Captur E-Tech hybrid to favor cycling or walking. Arnaud Belloni, in charge of marketing at Renault, said: ” For the first time, we are proactively suggesting that our customers not use their car all the time, an unprecedented choice in the automotive industry. “.
Thus, Renault emphasizes that its E-Tech hybrid technology makes it possible to reject less CO emissions2 in the air and to consume less fuel, but that it is nevertheless ” good not to use it all the time “. Remember that the French manufacturer will soon launch a new 100% electric version of its legendary Renault 5.
Source : CBNews
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