Jerome Vermelin –
It’s heavy, very very heavy. After The Weeknd’s semi-virtual show last year, Super Bowl organizers have concocted an exceptional poster to set fire to halftime of the next American football championship final.
Eminem, Snoop Dogg, Kendrick Lamar, Dr Dre and singer Mary J. Blige performing their greatest hits on the same stage? This had never happened in the career of these hip-hop and soul heavyweights. And it will be a reality on February 13 at SoFi Stadium in Inglewood, California.
To excite fans even more, they told F. Gary Gray, the director of NWA: Straight Outta Compton, the care of unveiling it in a trailer worthy of the best Hollywood blockbusters…
Will this shock casting make it possible to raise the audiences of this losing momentum? Last year, they were 96.4 million in the United States to follow The Weeknd’s show on the CBS channel, the lowest score for 14 years. The historic record belongs to Katy Perry, Lenny Kravitz and Missy Elliot, followed by 120.4 million spectators in 2015.