(CercleFinance.com) – The companies Estée Lauder (ELC) and Microsoft Corp. announced on Friday the creation of an AI innovation laboratory as part of the expansion of their global strategic relationship.
Leveraging the cutting-edge generative AI capabilities of Microsoft’s Azure OpenAI service, the companies will work together to develop solutions that further strengthen ELC’s 20+ prestige beauty brands by building deeper connections with consumers and accelerating local marketing.
The AI Innovation Lab further positions both companies as leaders at the forefront of reimagining the beauty industry through generative AI.
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