Europe 1, the leading media on YouTube, all brands combined, for content devoted to candidates for the presidential election*, is thus strengthening its presence on all media to keep the campaign alive until the end.
About forty educational content to better understand the presidential election and its challenges!
From Thursday February 10 and until the end of April 2022, TikTok users will find Louis de Raguenel, head of the political and police-justice department of Europe 1 and Océane Théard, journalist-reporter, winner of the 2021 Lauga-Delmas scholarship, in videos shot within the editorial staff.
The objective: to mobilize voters or future voters through informative content ranging from about thirty seconds to one minute. How does the French political system work? What are the stakes of the election and the interest of the vote? Concrete answers, without comment, to the questions raised by this great democratic meeting.
About ODACE: Co-founded in 2019 by Antonin Assié and Guillaume Benech, ODACE produces programs for social platforms. With the ambition to bring value through editorial content, ODACE now produces five hundred pieces of content per month for brands and institutions that have chosen digital communication appropriate to the uses and social networks of all generations.
Other content will enrich this system, including:
“100% presidential, the political newsletter”:
Europe 1 will unveil, on this occasion, its daily political newsletter entitled “100% presidential”. Every evening, at 8 p.m., subscribers will receive a summary of information about the major events in French politics in three parts: the main political news through a short “campaign tour”, as well as the main editorials and debates on the air in the “It’s said!” section. Finally “The plus” will come back to a fact or content that is out of the news or offbeat.
The station will also offer new podcasts around the presidential election in a few weeks.
Listeners find the presidential candidates in their usual sections of information, including:
– Europe Morning, presented by Dimitri Pavlenko between 6:30 a.m. and 9 a.m. with Sonia Mabrouk and Mathieu Bock-Côté at his side. Together, they question the candidates for the election during the “Presidential Meetings”.
– punch line, between 6 p.m. and 8 p.m., worn by Laurence Ferrari. She receives on her show, in co-broadcast from 6 p.m. to 7 p.m. on Europe 1 and CNews and on Europe 1 from 7 p.m. to 8 p.m., the candidates for the election.
– Europe Evening – Weekendpresented by Pierre de Vilno from Friday to Sunday from 6 p.m. to 8 p.m.
*Source : Puremedias barometer “Presidential and social video”, January 2022
A presidential election to live on Europe 1, Europe 1.fr and the station’s social networks.