Expo 2020: This is how the Swiss pavilion wants to shine

Swiss Expo boss Manuel Salchli

“First and foremost, we have to attract attention”

The world exhibition in Dubai has started – and no one is going. Blick took a look around the ghost expo. The area is as large as 600 football fields and offers space for 192 countries to present themselves. Switzerland is one of the most conspicuous and successful.