The financial results for the third fiscal quarter were recently published by EA, providing an update on the financial situation of the studio, which is doing well, thanks in particular to its strong franchises. While it didn’t release a lot of major productions during this period, and even over the year, EA mentions very good results for NHL 23 and Need for Speed Unbound.
But it’s thanks to The Sims 4, which saw its number of players increase by 10 million, thanks to the transition to free-to-play, but especially in FIFA 23 that the company has achieved excellent results. Moreover, the last opus of the franchise, which will change its name this year to become EA Sports FC, was on the right track to become the biggest title in franchise history “. Sales increased by 4% over the previous year, and more than 50% in North America.
Naturally, it’s still the FIFA Ultimate Team mode that attracts (and reports) with “ a record commitment from the community. The World Cup effect, which introduced a free mode, but also an event on FUT, which made some players stay in the mode a little longer, has undoubtedly been beneficial, despite a meta ruined by the release too very strong cards quickly, ruining the experience of a large number of players.
In all cases, FIFA remains a strong EA brand, but the name change could impact those sales in the future, especially as competition will intensify, with GOALS and UFL both free-to-play football games -play. FIFA could also collaborate with other studios to keep its annual football game.
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