(AOF) – Banijay announces the appointment of Alexia Laroche-Joubert as Chief Executive Officer (CEO) of Banijay France. She thus takes over the presidency of the group’s French portfolio, comprising 15 flow and fiction subsidiaries. Her mission will be to develop and diversify the portfolio of companies, initiate partnerships with talent, identify new sources of growth and foster collaboration with the entire group in order to facilitate development opportunities.
Alexia Laroche-Joubert joined Banijay in 2016 and was until now President of Aventure Line Productions (ALP), Miss France and Screen Line Productions.
Alexia Laroche-Joubert is recognized for having produced essential programs such as Koh-Lanta on TF1, on the air for more than 20 years, Fort Boyard on France 2 for more than 30 years, and for having modernized the beauty contest Miss France, placing it among the two most-watched entertainment programs in France.
She has managed throughout her career to install many brands such as Loft Story, Star Academy, Secret Story, Les Ch’tis, Les Marseillais, Popstars and many others.
Before joining Banijay, she held several positions in the industry. After 10 years in the Canal+ group, she became editor-in-chief at TF1 then Director of programs at Endemol France.
She will now be responsible for consolidating the success of Banijay France, under the direction of Marco Bassetti, CEO Banijay.
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Sector analysis Communication and Media
French players well positioned in audiovisual production
Among the independent players, the Frenchman Banijay is the world leader with an expected turnover of 3 billion euros in 2022 in a market which represents 100 billion in revenue. Mediawan (backed by the KKR fund), whose turnover amounts to 1 billion euros, is the other main French player in the sector. The market is still very fragmented because according to the European Audiovisual Observatory, the top twenty production groups were responsible for only 38% of titles created in 2020. However, experts believe that the sector has entered a phase consolidation. Thus Banijay’s stock market listing aims to enable it to better participate in this movement.