After the content generation like the images, the AI is gradually attacking the video… and the result is not yet conclusive.
A viral ad (created by British production company Private Division using the second generation of the AI Runway model) indeed proves that the day when such tools will replace flesh-and-blood videographers is yet to come. far from having arrived.
Alcohol abuse is also dangerous for AI
If we are still far from one of the first and terrifying AI-generated videos (released last month) featuring Will Smith eating spaghetti, there is still work to do. to arrive at a credible result.
A new assisted production in this sense, called Synthetic Summer and posted first on Instagram, went viral. It is intended as an advertisement for beer, imagined by artificial intelligence. This vision of hell made many internet users laugh and… the video clearly speaks louder than words.
To achieve this nightmarish result, Private Island used the second generation of the IA Runway model. This one is still in closed testing phase and is powered by millions of images and video clips. The British production company thus generated several clips from a text, and constituted a sort of best-of of the “best proposals” of Runway to arrive at this video of about thirty seconds.
The human still essential?
Even though video is mostly generated by artificial intelligence, human intervention is still necessary. First of all, as with image generators such as DALL-E or Midjourney, the AI needs precise instructions. Then, even with the best description in the world, you have to sort out the different clips produced, some of which are visibly unsuitable for the human eye without burning the retina.
Another example of advertising generated using AI proves it. baptized Pizza Later, the video required its creator three hours of work with Runway, but also GPT-4 for the script, Midjourney for still images and Eleven Labs for the voice-over. A “drinkable” assembly was then compiled on Adobe After Effects… for a result that is still from another world.
While waiting for AI to experience as rapid an evolution in video generation as in other fields, it is not likely, given the latest results, to replace humans anytime soon. You have to try to see the glass (of beer) half full.
Sources: privateisland.tv, Pizza Later on YouTube
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