Georg Kofler: "Höhle der Löwen" star buys Til Schweiger's lifestyle brand

Investor Georg Kofler also strikes outside the "Den of Lions": He has bought Til Schweiger's lifestyle brand "Barefoot Living".

Til Schweiger (56, "honey in the head") and Georg Kofler (63) are working together: the entrepreneur's social chain group and "Höhle der Löwen" investor is taking over the filmmaker's lifestyle brand "Barefoot Living" through its subsidiary Urbanara GmbH.

"Together with the German actor and producer, Social Chain AG will develop and expand the 'Barefoot Living' brand through social media and social commerce," says the company's website. Schweiger will therefore remain on board as "Strategic Brand Lead and will significantly accompany the further development of the product portfolio. He will also continue to act as the first brand ambassador for Barefoot Living."

"A very personal matter"

The actor founded the online shop in 2014. Here, fans will find home accessories and other lifestyle products that play a role in Til Schweiger's films and life. "In Social Chain AG we have found the perfect partner to make Barefoot Living better known and more successful. The collection is a very personal matter for me," says Schweiger happily.

Urbanara sells home accessories made from natural materials. Social Chain AG took over the company in December 2019.