The beauty queen has struck once again! Huda Beauty has just announced the launch of GloWish, a hybrid skincare and make-up brand.
After the success of Huda Beauty makeup and then Wishful face care, Huda Kattan is embarking on a whole new beauty adventure! This week, the beauty queen teased a great novelty on her social networks … and as much to say that we were not disappointed.es Because if many expected the release of a new product, it does not is nothing. Huda Kattan has in fact just created a third brand of cosmetics. This time around, it’s not all about makeup or skincare. Huda Kattan imagined a hybrid brand that is both skincare and make-up.
This new brand is called GloWish and offers make-up products with benefits for our skin. But not only ! Huda Kattan was keen to work on the composition of its products. These are certified vegan and composed of ingredients of natural origin. Suitable for everyone, they have also been formulated without perfume or drying alcohols. Finally, the icing on the cake: all packaging is made from recycled materials and the boxes are 100% recyclable.
A clean approach
Initially, two products are offered at GloWish; make-up far from the full coverage formulas that have made the reputation of the Huda Beauty brand. On the other hand, this new range aims to restore our confidence in our natural skin. In short, the perfect make-up products to achieve our best “make-up no make-up”.
Huda Kattan therefore does not include a foundation in the GloWish range, but a tinted fluid. “A natural glow is essential for self-confidence, which is why I designed a quintessential lightweight formula that nourishes your skin and leaves it feeling fresh all day” she explained via a press release. Multidew tinted fluid, composed of 92% natural ingredients, brings light coverage to the skin and sublimates it thanks to a mixture of pigments and imperceptible pearls that diffuse light and blur the complexion. At the same time, Multidew promises to nourish the skin throughout the day, up to eight hours. This waterproof product being very flexible, it is available in thirteen different shades.
To accompany this tinted fluid, GloWish also offers a bronzer available in five shades. Soft Radiance is made from 90% natural ingredients and makes our skin glow. “I’ve always liked having a tanned complexion, but this time I wanted to develop a bronzer capable of nourishing the skin while enhancing the natural complexion, and which offers visible and radiant results” explained Huda Beauty. Enriched with Damascus rose oil, shea butter, vitamin E and red pepper extract, the Soft Radiance bronzer presents itself as a marbled duo and warms the weather while illuminating it.
To discover these products, we will need a little more patience! The GloWish brand will land exclusively at Sephora from June 1st!