Google has announced the elimination of several hundred positions within its advertising division. Sad news following the prior dismissal of a thousand employees last week.
At the start of 2024, Google is letting go of several hundred additional employees within its advertising sales division. In a press release addressed to The Vergethe Californian giant indeed confirms the deletion of “ a few hundred positions around the world “. A new wave of layoffs following the dismissal last week of around a thousand employees.
In detail, we learn from an internal memo signed Philipp Schindler (Senior Vice President of Google), consulted by Business Insider, that these job cuts mainly concern Google’s LCS (Large Customer Sales) team, dedicated to sales. of advertising spaces to the largest companies… and which had already been affected by a first wave of layoffs in October 2023. The GCS team (Customer Solutions team), for its part, would be generally spared. Google is also planning to make nothing more or less than the “core” its commercial branch.
Google continues to lay off workers on a large scale
“ Each year, we follow a rigorous process to structure our team to offer the best service to our advertising clients “, explained one of Google’s spokespersons to The Verge. “ We direct customers to the appropriate specialist teams and sales channels to meet their service needs. As part of this, a few hundred positions are being eliminated around the world and the employees concerned will be able to apply for vacant positions or elsewhere at Google ”, we read.
For context, the division in charge of advertising sales at Google is far from trivial. In fact, it has nearly 30,000 employees in total and therefore proves to be a “natural” target during workforce reduction phases like the one we are witnessing. However, remember that Google has made job cuts in other branches in recent months, notably reducing the number of people working on its Pixel, Fitbit and Nest devices. Same thing for the teams working on Google Assistant, who have also suffered job cuts recently.