LIMONEST, THE
8 DECEMBER 2022
Since 2012, the LDLC Group has been committed to ASVEL teams and provides unparalleled support to French basketball. After associating his name with the men’s team (in 2018) and women’s team (in 2019), the high-tech leader created by Laurent de la Clergerie decided to raise his partnership with the women’s team to the same level as his commitment with the men’s team. This partnership shows the investment of the Lyon manager for gender equality and wishes to offer the players of LDLC ASVEL Féminin, all the keys to reach the heights of Europe.
THE LDLC GROUP, DRIVER OF LDLC ASVEL FÉMININ
The LDLC Group joins forces with the women’s basketball team to develop its commitments as a company with a mission. Thus, bridges will be created so that LDLC ASVEL Féminin can support the LDLC Group in achieving certain objectives. LDLC ASVEL Féminin will thus help the computer retailer in the recruitment of saleswomen and students in order to reinforce parity within the LDLC stores and L’École LDLC. The club will also provide the teams of the LDLC Group with training modules on the themes of management and professional diversity. As a reminder, LDLC ASVEL Féminin aims to become a reference in terms of civic engagement around a central concept, the achievement of women.
SUPPORTING EQUALITY, GIVING ENVYANCE AND TRUST
Laurent de la Clergerie, Founding President of the LDLC Group
: “
We must integrate women more into society. Providing support to LDLC ASVEL Féminin identical to that of the men’s team will enable the club to achieve its dual sporting and corporate objective. It’s a club, unique, very dear to my heart. I am proud that my commitment allows each woman to achieve her ambitions.
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CONTRACT EXTENSION FOR 4 SEASONS
The LDLC Group is also taking advantage of the development of its partnership to extend its duration. The end was initially scheduled at the end of the 2022-2023 season, now 4 additional sports seasons are added bringing the partnership until June 2027. A choice which aims to give time and means to the ambitious projects of LDLC ASVEL Féminin .
Marie-Sophie Obama – Deputy President of LDLC ASVEL Féminin
: “
Laurent very quickly thought of gender equality with regard to his commitment to ASVEL clubs. Today, he marks this positioning a little more by trusting us and supporting the development of the club with a mission over time. We will be keen to work hand in hand so that the values that we carry within the LDLC Group and the LDLC ASVEL Féminin club materialize through support and training actions.
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THE COMPANY WITH A MISSION LDLC ASVEL FÉMININ
LDLC ASVEL Féminin became in January 2022 the first high-level sports club to adopt the status of a company with a mission around the raison d’être ”
LDLC ASVEL Féminin puts its passion at the service of society so that every little girl, every woman, can realize her dreams and become the captain of her life »
. Through this affirmation and the inclusion of commitments in its statutes, the club takes its societal commitment to a new dimension, and creates a virtuous model of a club with a mission. LDLC ASVEL Féminin wants to move the lines around a central concept, the achievement of women. The club’s societal commitment objectives are now on an equal footing with its sporting objectives.
GROUP PROFILE
The LDLC Group was one of the first companies to launch online sales in 1997. Today, a specialized multi-brand distributor and a major player in e-commerce on the IT and high-tech market, the LDLC Group targets a clientele of individuals (BtoC) and professionals (BtoB). It carries out its activities through 15 brands, has 7 merchant sites and has more than 1,000 employees.
Several times rewarded for the quality of its Customer Relations, recognized for the efficiency of its integrated logistics platforms, the LDLC Group is also developing a network of own or franchise stores.
Find all the information on the website www.groupe-ldlc.com
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Full and original press release in PDF format:
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