DECRYPTION – They do not pass on all cost increases to preserve volumes. Their turnover increases.
“Customer price sensitivity has been lower than expected.” According to John Murphy, CFO of Coca-Cola, consumers are not yet ready to sacrifice their favorite brands. And this despite galloping inflation in Europe and the United States, which fluctuates between 5 and 10% depending on the country.
Like the king of sodas, consumer giants reported strong growth in turnover on Tuesday, supported by the price increases passed in recent months to take into account cost inflation (energy, packaging, agricultural and industrial raw materials, etc.). From Unilever (+8.1% of organic revenue) to Coca-Cola (+17%), via Lindt (+12.3%) and Kimberly-Clarke (+10%), all underlined a demand “intact” Where “sustained” for their brands and a limited decline in volumes sold in supermarkets.
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At Coca-Cola, which also benefits from the effect of the reopening of restaurants and bars, the number of cans and bottles…
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