Faced with the emergence of AI, Google is rethinking its approach. The company could significantly change its search interface by integrating an AI chatbot, among other changes. The Wall Street Journal refers to an internal project called Magi which could materialize this development.
While Microsoft has already integrated the technology behind ChatGPT into its Bing search engine, Google intends to do the same. We knew Google Bard, the WSJ had echoes of Google’s projects.
Despite many changes, the look and feel of Google’s search engine has remained relatively unchanged over the years. AI could change everything.
The named project Magi
Google’s new project, according to the WSJ, would be dubbed Magi, Google aims to help you answer difficult questions for which there is no clear answer. You know those questions that keep you up at night, like “ Why are the dodos extinct? ” Or ” What is this strange rash on my arm? “. Soon, rather than just giving you links to websites, Google will encourage you to ask questions and browse videos, or social media posts, to find the answer to your existential questions.
Google therefore wishes to transform its search engine by making it “ more visual, more snackablemore personal and more human “. This change could have significant repercussions on the audience of websites, Google being one of the main sources of traffic for many sites.
“more visual, more snackablemore personal and more human”
At its annual developer conference, Google I/O, next week, Google is expected to unveil new features that allow users to interact with an AI chatbot. This project, named Magi internally, has already been mentioned by the New York Times.
Microsoft has already integrated the technology behind ChatGPT, GPT-4, into its Bing search engine. However, chatbots have sometimes transmitted incorrect information or invented sources. To avoid this problem, Google plans to provide source links to confirm the origin of the information.
Like all changes, consequences are expected. Sites and media that rely heavily on Google for their traffic may need to adapt to this new approach that focuses on visuals and chatbot interactions. To stay competitive, they may need to rethink their content and strategy to meet changing user and search engine expectations. Only time will tell how these changes will affect audience and overall user experience.
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