How to sell on Vinted? Tips from an expert

But where does Vinted come from? The company was established in 2012 in Lithuania by a local couple. If it is a hit, it is because it is surfing the trend of the second-hand fashion market. The principle ? An online sales and purchase platform available via the internet or a mobile application, on which you can place or view ads. Vinted then connects people who sell accessories (shoes, a bag, etc.) or clothes (a T-shirt, a dress, a sweater, etc.) that no longer suit them or that they no longer like, with buyers who will wear them and thus give them a second life.

Imagine yourself in front of your dressing room or your wardrobe, contemplating all your belongings. Sweaters, T-shirts, skirts, dresses, pants, accessories of all kinds… You can accumulate a lot of fashion pieces. As long as you love to follow new trends, your wardrobe or closet can even end up overflowing. This can be a problem: you can no longer store your clothes and shoes correctly, you do not see them all at a glance … Consequences, you only put some parts and you forget others in the background from your closet. How about roughing up the mammoth?

The interest of shopping on Vinted

Why choose second hand / pre-owned sales platforms like Vinted to sell or buy clothes? This choice can be motivated by several reasons. First, economical. This is because buying on Vinted allows you to find items and make purchases through ads that are cheaper than buying them new (this is one of the great advantages of the second-hand market). You can even find products that were part of past collections that you loved, but missed. Then you can use this type of platform to get rid of things you don’t put anymore, without throwing them in the trash. So you can make some money from your old finds.

The other reason: the ecological factor. Using Vinted or other sites that work in the same way promotes a greener economy by encouraging the second hand market. It also means rejecting the current economic model of consumption and fast-fashion. Why buy new when you can find parts identical or almost identical to those on which you flash, and which sometimes have only been worn a few times? You may also find vintage nuggets that will give you a sharp or original look.

However, selling items and products well on Vinted is not always easy. How to take the picture properly? How much should I put in? How to set a price? Make the parcel? In short: how to sell well on Vinted online? An expert answers us.

How to sell on Vinted?

Vinted is here to make room in your full cupboard and shoe closet. The promise of the application and the website remains simple: in no time at all, you can sell your clothes and all your fashion pieces by posting announcements, but also the clothes of your partner or your children. Recently, you can also sell decorative items. How to become part of the community of “vinties”? ? All you need to do is bring your cell phone, then take a photo of your item for sale. Then just follow the app’s recommendations for selling online:

• Put at least one photo
• Write a title to introduce the article
• Add a description with more details (size, material …)
• Add the category (clothing for women, men, children, decoration, shoes …-)
• Select the correct color (s)
• Indicate the brand of the item for sale
• Enter the condition of the item for sale. You have the choice between “satisfactory” (an article which shows imperfections, which must be indicated on the photos), “good condition” (the article has been worn several times and may have some slight imperfections), “very good condition “(item little worn, no signs of wear),” new without tag “and” new with tag “.
• Indicate the desired purchase price
• Check or not the box “interested in exchanges” (i.e. bartering of items).

Who pays the shipping costs on Vinted?

Shipping costs vary depending on the choice of carrier and are paid by the person purchasing. It is the buyer who makes this choice based on the prices offered but also on the availability of parcel distribution points near his home. It can be a Mondial Relay, a Shop2shop, a Parcel relay, Colissimo (postal service)… Each carrier has its own shipping costs.

The price also depends on the size of the package: small (underwear, small accessory, small size clothing), medium or large. Good to know: Buying clothing bundles from the same person may mean you only have to pay shipping costs once.

How to send a Vinted package?

Once your ad has seduced your buyer, you need to print a slip (a label) to stick it on your package. This label is not the same depending on the carrier chosen. “We have several choices as a buyer, explains Raphaëlle Debaisieux, creator of MAKE IT SOLD OUT, a new concept of personal selling on Vinted. you can choose Mondial Relay, Chronopost, La Poste, Relais Colis… Then, you have 5 days to send the package. The sooner the better, for both the buyer and the seller. The faster the parcel leaves, the more the person can leave you a good evaluation “.

How to package your product? “The packaging is fundamental. It even enters the score, the final evaluation that the buyer gives.”, indicates the specialist. His advice? “I’m all for using materials you already have at home. It could be an envelope or a small box, for example. I recycle as much as possible, but it has to be done well. , if you are selling a perfume, take into account the fact that it is a fragile product and remember to surround it with bubble wrap. The object must not arrive damaged. Take the time to tape it well, to pack it well because some packages travel a lot, sometimes to other countries in Europe. “

How to sell faster on Vinted?

According to Raphaëlle Debaisieux, there are tips to sell faster on the platform. Advice from the sales specialist on Vinted? Observe certain rules in your ad, such as …

• Sell ​​a seasonal item, whether it’s clothing or shoes: “Vinted purchases are made to wear right away, which is why a sweater will not sell, or less well in the summer.”
• Offer items in very good condition: “Even though the platform offers good condition, I noticed that they were selling for a lot less. What sells the best is new with tag, because you can be sure of the condition of the product.”
• The photos must be taken well: “I recommend posting at least 5 minimum with good light, a neutral background, a front, a back, a photo of the label, a photo of the composition and ideally a photo worn so that people can see themselves. “
• Put a complete description of the products: “For example, if you don’t have a photo of the composition, it should be included in the description because some people may be allergic to certain materials. The description should be short, practical and contain the main information . “
• Correctly price the products: “It has to be attractive to attract buyers. I recommend that it be at least 50% off the price seen in the store.”
• Update your profile: “The profile is important because it reassures. Indeed, Vinted is based on trust. That is why you have to put a photo, not necessarily of you, but a real photo.”
• Have positive reviews: “Ratings are a critical factor in sales. They take the form of a 1 to 5 star rating. This allows the transaction to be rated, on both the buyer’s and seller’s side. “
• You must be available: “It is important to check your account at least once a day to see if you have any messages. You also have to be patient because some buyers will ask you a lot of questions.”

Thanks to Raphaëlle Debaisieux, creator of MAKE IT SOLD OUT, a new concept of “Personal Selling” (online sales assistance between individuals) that the marketing professional and follower of second-hand sales launched in March 2021 in Paris.

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