Whether in the furniture store, in fashion stores or in TV advertisements. It is 10:10 a.m. on most analog clocks in these scenarios. Pure coincidence or a deliberate strategy? We explain what’s behind it.
If you think of a certain person at 10:10 am, then you will be loved by them – at least that is the secret message behind this twin number as the time. Although unsold watches usually show 10:10 am, there are fewer encrypted messages behind the selected time, but rather targeted marketing strategies.
That’s why it’s 10:10 a.m.
If you set a clock to 10:10, the hands form a V. According to theories in marketing, customers are more likely to buy a product if they can combine it with a positive emotion. In this case, the V shown is intended to remind the customer to smile and thereby encourage them to buy. Therefore, the clocks on display are usually set to this time.
The position of the hands at 10:10 am also has practical advantages. At this time, the hands do not cover each other or the manufacturer’s logo, which is usually located in the middle below the 12 o’clock mark. In this way, the customer can clearly see all the details of the watch.
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