It is an internal working document that The world was able to consult. A multi-colored slideshow that describes the “revitalization” of the former Michelin heavy goods vehicle tire factory in La Roche-sur-Yon, an industrial flagship of the region closed in December 2020. This synthesis lays the foundations for a “restructuring” concerning the 619 jobs on the site and the “revitalization” of an industrial wasteland of 20 hectares. In total, 3.7 million euros were supported by the Clermont-Ferrand group, which were devoted to the management of this double human transition (72% of the sum goes to help with access employment) and material (28% for land use planning).
Unsurprisingly, the first part of this job protection plan (PSE) is ” social “. Where we learn that, even before the signing of an agreement between the Michelin group, the social partners and the prefecture, six ex-“Bibendum” had already asserted their retirement rights, mechanically lowering the number of reclassifications to 613. Among these people, 67 benefited from an early retirement scheme. According to the document, 546 employees remained to be reclassified.
As of October 4, 2023, there were 17 courses of “professional transition in progress” and 531 permanent employment files, including 90 business creation projects. “That is a net balance of nearly 600 jobs, spread across the entire department, excluding the Herbiers sector, because this area with a low unemployment rate was excluded from the PSE”, explains the secretary general of the Confederation of Small and Medium Enterprises of Vendée, Mohammed Abdouni. This assessment confirms the company’s forecasts, which considered the objective of 100% reclassification of employees as achievable, the economic fabric of the territory being particularly dynamic.
Real estate infrastructure
The budget of “revitalization” also concerns the “revitalization” of the old factory, including the development of the real estate infrastructure of the current site. For this component, the project relies on the mission-driven company Atinéa. Already endowed with 45 million euros, it was launched in March 2021 by the city, the department, the State and Michelin. “The founding axes of this “innovation” pole will make it possible to realize projects such as the distribution of new energies or the creation of a research and training center on sustainable territories and energy flexibilities”notes Luc Bouard, mayor of La Roche-sur-Yon and president of the agglomeration.
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